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EXPLOIT TECHNICAL INNOVATION
Persona
ŸIdentify tasks
ŸDevelop prompts (no prompt naturalness or voice talent coaching)
ŸInsert standard error recovery
Traditional
Call Flow Design
Example: Obtaining a Phone Number
ŸSystem: Please enter your ten digit phone number
ŸUser: 1-732-420-1194
ŸSystem: I’m sorry, that was not a 10 digit phone number.  Please try entering the phone number again.
System is rigid.  It needs a
10 digit phone number,
and its going to get it. Not
flexible in error recovery.
10 digit phone
number while
technically correct
is unnatural