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EXPLOIT TECHNICAL INNOVATION
Design Principles: Natural Language
ŸThe Greeting Prompt
ŸBoyce (2000)
–“I am an automated assistant. You can speak naturally to me. How may I help you.”
–Several laboratory and on-line system studies: balance between performance (best language in responses) and customer preference
ŸOther strategies
–Provide examples of what to say -- “prime” callers
•Welcome to Clarion Wireless Customer Service. You can ask me about things like ‘minutes used’, ‘automatic payments’, and ‘calling plans’. So, how can I help you with your account?
•… You can say things like “I want to activate my phone’ and ‘I want to change my voicemail password” … (Sheeder & Baloguh, 2003)
•à  This has not worked with AT&T VoiceTone