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EXPLOIT TECHNICAL INNOVATION
Mapping of User Intent to System Capabilities

This stage of analysis can be rich with renewed understanding of caller needs and business procedures
What user wants to do
What system does
?
Labeling Guide
Call Flow
Example: Telecom Customer Care – Unrecognized Number and Credit
•  User will ask about unrecognized number – intention is to get credit for unrecognized number
•  User will ask for credit – wants to check on unrecognized number before negotiating for credit